PI

➀ Price Index: A brand price index (PI) is a metric that shows how a brand’s products are positioned in the market compared to competitors. It can help retailers understand their pricing, adjust prices, and develop long-term strategies.

公式图片待补充…

PS: You can check this link for more information.

➁ Products Identity：It describes the externally visible elements of a brand that identify and distinguish the brand in consumers’ minds. 即某一特征使品牌在外观上具有一定的辨识度

举例图片待补充…

VBL

Visual Brand Language